GTM strategy
A product launch isn't the finish line. You need a GTM strategy that wins the market. I architect comprehensive, cross-functional plans that unite your teams, accelerate product adoption, and deliver measurable revenue.
Start with insight: Let's translate deep market, competitor, and customer research into a powerful, clear messaging framework.
Build alignment: This framework becomes the "North Star" for a cross-functional GTM plan, ensuring every asset, campaign, and sales conversation is perfectly aligned.
Launch and optimize: We execute with impact and obsess over performance, using data to refine the strategy and maximize product adoption.
The framework
Core GTM Pillars
Produce messaging and positioning
I translate complex technical features (like GenAI solutions) into clear, outcome-driven narratives. I build foundational messaging frameworks by getting to the "why" behind your value, aligning every proof point and value proposition directly with customer pain points and market trends.
GTM strategy and launch orchestration
I architect and execute end-to-end GTM strategies for new products, acquisitions, and major feature launches. I orchestrate alignment across legal, product, and sales to deliver compliant, high-impact, and unified GTM motions that scale globally while resonating locally through nuanced messaging for key regions (NATAM, LATAM, EMEA, APAC).
Competitive intelligence and market research
I develop and lead cross-functional competitive intelligence programs from the ground up. I align sales, product, and research teams to deliver actionable insights that directly shape messaging, refine GTM strategy, and influence product roadmap decisions.
Sales enablement and adoption
I architect the internal comms strategy and build the scalable Sales Kits that sales teams need to win. These kits - which include playbooks, battle cards, one-pagers, and pitch decks - are designed to boost sales confidence, increase conversion rates, and accelerate product adoption.
Have a project you want to discuss?
I can't wait to hear more!